The 40% rule: Gross Profit Margin Forgives All Sins

Understand the Importance of Gross Profit Margin For established business owners, understanding gross profit margin is crucial for long-term success. A 40% or higher margin acts as a buffer for managing overheads and cash flow. Keeping overheads at 20-25% can lead to a net profit of at least 15%, signalling a strong business. A wide […]