Blog | CFO Dynamics

The No. 1 Thing for Business Success in 2024

Written by Team CFO Dynamics | Dec 19, 2023

The festive season is almost here, but there's one crucial thing every business owner or leader should be doing now for business success in 2024.

Plot twist: it's nothing accounting-related. Not a dollar figure or gross profit margin reference in sight.

Instead, this prediction focuses on another area, which – if you invest in it properly, at the right time – will have a far greater impact on your bottom line.

I'm talking about your sales pipeline.

If you're proactively putting effort into your sales process and filling the pipeline with high-quality opportunities now, you can cruise into the break knowing you're building solid momentum.

But if you're not nurturing those?

Well, it won't be a stretch to feel as if you've blinked and it's the end of the March quarter already 25% below target for the year.

The good news is, if you haven't started doing this yet, there's still time. 

That's why in today's video I'm sharing this No. 1 way you can set yourself up for success in 2024 now so you can start the year off ahead of your competitors.

 

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