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The No. 1 Thing for Business Success in 2024

The festive season is almost here, but there's one crucial thing every business owner or leader should be doing now for business success in 2024.

Plot twist: it's nothing accounting-related. Not a dollar figure or gross profit margin reference in sight.

Instead, this prediction focuses on another area, which – if you invest in it properly, at the right time – will have a far greater impact on your bottom line.

I'm talking about your sales pipeline.

If you're proactively putting effort into your sales process and filling the pipeline with high-quality opportunities now, you can cruise into the break knowing you're building solid momentum.

But if you're not nurturing those?

Well, it won't be a stretch to feel as if you've blinked and it's the end of the March quarter already 25% below target for the year.

The good news is, if you haven't started doing this yet, there's still time. 

That's why in today's video I'm sharing this No. 1 way you can set yourself up for success in 2024 now so you can start the year off ahead of your competitors.


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