Cash Creation - Marketing
It’s not uncommon to see business profits but no cash at the bank. Working capital is the lifeline of all businesses but day-to-day trading operations can quickly exhaust cash: the wait time to get paid, stock waiting to be sold or materials and labour consumed but not yet sold. Cash becomes tied up in various parts of a business. No matter how good your profits are, without cash you can’t get far. If your business doesn’t produce cash fast enough you have a greater reliance on debt and so your exposure to financial risk is heightened. In extreme circumstances, businesses can go broke even when profitable due to cash flow issues.
You’re Too Focussed on Profitability, Not Cash
Sick of being the person who isn’t getting the cash? The tax man gets their money, the bank gets their repayments, your suppliers are paid when they are meant to be and your employees take home their wages each pay cycle. But what about you as the business owner? How are you going to achieve your financial goals whether they are personal or business without having cash? Don’t risk being a business that goes broke whilst being profitable, switch the cash hose on in your business
When every part of your business is an outlet of money (employees, the tax department, and loan providers) it’s easy to forget about your own business and individual financial goals. This course is designed to help you improve your cash flow and prioritise your own goals. We aim to increase your cash by 10% - imagine what this number would be for your business and how this would impact your working capital.