There are so many risks associated with running a business today. Will you be able to get your hands on the materials or product? Will you be able to get the product or materials delivered to you or to your client on time or are there logistics issues? Plus finding and keeping people to help you in your business! All these factors need to be taken into consideration when pricing your product or service, which we call, "Pricing for Risk". In this video we show you the formula how to do it in your business.